What is PREPRESS REPROGRAPHICS?
A brief overview of reprographics:

In an ideal world, there would be only one set of standards. The rules for printing were complex and perhaps secretive. The printing techniques used by the press industry have always been difficult to understand with printers 'language' of metal plates, pos films and screen specifications. With the advent of (CTP) Computer to Plate Technology and the internet you might imagine things to be easier. They are not!

Incompatible equipment, badly scanned picture resolution, corrupt and faulty fonts, obsolete programs, photographs with poor colour, incorrect image to paper profiling, plus 'add in' uncalibrated colour photocopiers (without postscript capability), and office workers with little idea of the 'Adobe PostScript' process used in most modern print processes brings us to the state most Colour Printers find themselves.

Most large Printers therefore have PREPRESS reprographics departments to control the flow of acceptable, (and barely acceptable), Artwork from various sources. The best printers will reject an incorrect artwork. But a large number of printers will also print poor copies of anything you supply, (as they may not have the time or facilities to check the artwork). Worse still they often don't care.

If you bypass the Prepress and Reprographics, and cost is often the only deciding factor, the Graphic Designer will need take more responsibility for the artwork and print.

Printing on any device needs specialist knowledge for best results.

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